Jan Klemencic — Performance Media Buyer
I help affiliates and direct-response brands scale campaigns profitably across multiple ad networks.
Data-driven strategy, advanced tracking, creative testing, and full-funnel optimization.
Trusted By Leading Networks & Platforms
MGID · ExoClick · TrafficJunky · PropellerAds · Zeropark · RichAds
Voluum · RedTrack · Binom
8+ Years Experience · Scaled to $15K/day
Nutra · SaaS · Gaming · Utilities
Case Study 1 — Multi-Network Nutra Campaign
Problem / Challenge:
Client wanted to scale a health & nutrition (nutra) offer in a specific geo across multiple traffic networks while maintaining profitability and high-quality leads.
Approach / Process:
• Evaluated existing campaigns and identified underperforming segments
• Sourced and tested new creatives to find high-converting variations
• Launched optimized campaigns across multiple networks
• Continuously analyzed traffic performance and paused non-performing segments
• Adjusted budgets and targeting dynamically to maximize ROI
Results / Outcome:
• Increased campaign ROI by ~50% in the first month
• Scaled traffic by 1.8x while keeping lead quality high
• Improved CTR and conversion rates through creative optimization
Case Study 2 — Global AI Tool Subscription Campaign
Problem / Challenge:
Client wanted to acquire paying users for an AI productivity tool globally, focusing on high-intent users while keeping cost per acquisition (CPA) profitable.
Approach / Process:
• Set up multi-country search campaigns targeting high-intent keywords
• Implemented retargeting campaigns to re-engage website visitors who didn’t convert initially
• Conducted landing page and creative A/B tests to improve conversion rates
• Used advanced tracking to monitor traffic sources, user behavior, and subscription completions
• Optimized campaign performance by pausing low-performing keywords, ad groups, and geos
• Scaled profitable segments dynamically to maximize ROI
Results / Outcome:
• Increased paying subscribers by 65% within 6 weeks
• Reduced CPA by ~30% through retargeting and optimization
• High-intent traffic from search yielded the majority of conversions, supporting profitable scaling
Case Study 3 — Mobile Gaming App Acquisition Campaign
Problem / Challenge:
Client wanted to acquire high-quality installs for a new mobile gaming app globally while keeping cost-per-install (CPI) profitable and scaling effectively.
Approach / Process:
1. Listed the app on multiple affiliate networks and monitored which affiliates drove the best installs
2. Ran paid campaigns on social media (Meta, TikTok), search (Google UAC), and playable ads
3. Tracked installs, in-app events, and ROI, pausing low-performing channels and affiliates
4. Optimized budgets across networks and campaigns dynamically to maximize ROI and scale profitable channels
Results / Outcome:
• Increased global installs by 75% in 6 weeks
• Reduced CPI by ~25% through optimization and budget allocation
• Scaled profitable affiliates and ad channels while maintaining high-quality users
• Achieved sustainable ROI, demonstrating ability to manage high-volume campaigns efficiently
About Me
I’m a performance media buyer with 8+ years of experience helping affiliate and direct-response brands grow. I combine data-driven strategy, advanced tracking, and full-funnel optimization to deliver measurable results and scale campaigns profitably.
Services / What I Offer
• Multi-Network Campaign Management – Search, Social, Native, and Affiliate networks
• Affiliate Program Setup & Optimization – Recruit and manage top-performing affiliates
• Creative & Landing Page Optimization – A/B testing to maximize conversions
• Full-Funnel Tracking & Analytics – Voluum, RedTrack, or similar tools
• Retargeting & User Engagement Campaigns – Bring back potential leads or users
• Budget Management & Scaling – Allocate spend dynamically for profitable growth
• Campaign Strategy & Consulting – Tailored strategies for subscription, lead-gen, and mobile app campaigns
All campaigns are focused on ROI, high-quality leads/users, and scalable growth for your brand.
Work With Me
I help brands scale campaigns profitably across multiple networks
Trusted by direct advertisers & affiliate teams worldwide
Jan Klemenčič — Performance Media Buyer
✉ jan_klemencic@hotmail.com
© 2025 Jan Klemenčič